Understanding how to drive traffic to a website can be confusing, especially with the many myths regarding search engine optimization, or SEO. One reason for the number of myths is search engines are constantly evolving, requiring new approaches on how to best utilize them. And since search engines don't have any written rules on what you should do to rank, myths come up. In order to make the most of a search engine, it is your job to stay updated to any changes made. Since there are no written rules however the only way to do so is to different strategies until you what works.
Given below are some SEO myths that you should keep in mind when optimizing your site.
Using a header tag on your site does not affect your search ranking. Many people know that using keywords in the header tag does not increase search ranking, but it is still a well used tactic.
But if you really want to see the answer for yourself, you can run tests. For this reason, use of header tags should be kept to a minimum. If it doesn't fit the site design, skip the use of these tags.
Another myth is that you should use the words from your Meta tag on that particular page. While this is a myth, it is still widely believed and taught by SEO professionals. The real purpose of Meta tags was to find and use keywords not already on a page, not the other way around. The main point, however, is that neither Google nor Yahoo use these tags for ranking.
It's also a myth that you need to frequently update your site, even though many people believe it greatly impacts your search engine rankings. Adding fresh content frequently to your website will lead to spiders visiting your site more often but it won't affect your SERP rank. This means that you shouldn't make forced updates if your site doesn't need it simply to keep the search engines happy. It will have little effect on them. All you need to do is conduct a search and you will find that a lot of the sites that get more info rank well in niches that are quite popular have not been updated in quite some time.
By studying other sites, you can find practices that do help with search engine optimization and use them for your own site. The final answer in search engine optimization is research, both the practices of others and how the search engines operate.